Hotel Guadalmina

The opening ceremony of the Guadalmina Hotel was attended by the delegate of Tourism, Trade and Sport, Antonio Souvirón, the mayor of Marbella, Angeles Muñoz, and the president of the Association of Entrepreneurs and host of the Costa del Sol (Aehcos), José Carlos Escribano and the hotel manager Fernando Al-Farkhar, among others.

The Guadalmina Hotel now provides a new management plan “that provides a substantial package of innovative solutions” posed a “radical change” in the merchandising and marketing strategies, as underlined by Al-Farkhar, who also emphasized that the hotel incorporates a new pricing policy “much more dynamic and adapted to market realities, while offering a treatment” more targeted and personalized. ”

“After leaving the crisis, we will meet with a new reality, a totally different situation where markets and objectives, and with them the needs of management and marketing have changed,” explained the businessman, who advocated “resume tourism leadership “and establishment” support the brand differential Marbella as a tourist destination. ”

For its part, the delegate of Tourism said that the hotel is “one of the oldest and most traditional in the Costa del Sol” and represents “the best” of the province with factors such as the “quality and excellence, strengthening the Marbella tourism and making a reference power is Andalusia tourist. “

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